About Joseph

An investor since 2019. A parent making these decisions too.

I'm Joseph Louis Tan, a father of two boys, a Singapore property agent with JNA Real Estate at PropNex, and before any of that, someone who spent twenty years in design and education sitting with people at the biggest decision of their working life.

Where my own money has been

Year by year.

2007–25Eighteen years in design and education. Every dollar I invested began as salary, earned the same way yours is.
2019–22Two industrial units in Ubi, bought and sold. My first deals as an investor, and the first time I learned what a tenant, a lease and an exit actually cost.
2020Walked away from our Tampines BTO. After the partial refund, the loss was about 25 thousand dollars. The lesson that started everything: changing direction has a price, and it is better to know the price before you sign.
2020–24A two-bedroom condo in the west, bought with my wife, rented out, sold four years later. The one that paid, and the one that taught me the difference between the headline gain and the money you actually keep.
2022–25Three flats in the UK, two in Manchester and one in London. Tenanted, roughly break even after fees, and a second education in what can go wrong from six thousand miles away: interest-only loans, service charges, and gains on paper that have not been cashed.
2024Bought our family home, a resale executive condo in the north, where we are raising our two boys. Chosen partly for a covered walkway, which people laughed at until they had a second child.
May 2026Registered as an agent and joined JNA Real Estate, the six-time champion team in PropNex, Singapore's largest property agency. Here to give families the second opinion I wish someone had given me.
Joseph in a hard hat and safety vest above the Manchester skyline
Manchester. Checking on my own money, in person.
Joseph with his wife and two young sons
The reason for all of it.
Joseph with his parents, sister and brother
Mum and Dad. Where the word safely comes from.

Personal investment experience as at September 2026, through individual, joint and shared holdings. These are not client transactions, and they are not a promise that anyone else will get the same outcome.

What it taught me

Four lessons, all of them expensive.

The headline gain is not the money you keep.Duty, legal, agent, interest, the empty months. The number that matters is what lands in the account after all of it.
Holding power is the whole game.Every bad outcome I have seen came from being forced to sell.
The exit is decided at the entry.Who buys it from you, and what they can borrow, is set the day you choose the unit. Almost nobody asks.
Daily life outranks the brochure.A covered walkway matters more to your Tuesday than a feature on a floor plan. The family has to live in the return.

The number almost
nobody has run

Most people stop working around 65. Very few have worked out what that costs.

If you are 35, that is 30 years away, which is easy to file under someone else’s problem. The trouble is that the number is much larger than it looks, and the only cheap thing you have right now is time.

The sum, with round numbers so you can see the shape

  1. A family of four, and $10,000 a month covers the life you have today.
  2. In 30 years, at 3% inflation, that same life costs about $24,000 a month. Inflation roughly doubles it every 25 years or so.
  3. That is around $290,000 a year you need to produce without working.
  4. To draw that down safely, the pot behind it has to be in the region of $7M.
  5. CPF and savings, at the rate most families save, land somewhere between $1.5M and $2M. CPF pays out for life and it is counted in that figure. For most families it covers a part of what they actually spend, not the whole of it.
  6. The difference is the gap, and it is the number almost nobody has looked at.
CPF and savings$1.8M
The gap$5.5M
todaywhat you would need by 65 · about $7.3M
The same sum at a 5% draw instead of 4% still needs about $5.8M behind it. The shape does not change much whichever way you run it, which is the point.

Illustrative, with round numbers. Yours will be different, and working out which parts are different is most of the first hour.

Saving harder does not close a gap that size. What changes the arithmetic is leverage. Property is the one asset here that a bank will lend most of the purchase price against, which means inflation works on the whole value rather than only on the part you paid for. Used carelessly that cuts the other way, which is why holding power gets tested before anything is shortlisted.

So property belongs in the conversation. That is not the same as saying property will get you there, and I am not going to tell you it will. Whether it helps your family depends on your numbers, your timeline, and what you could carry through a bad year. That is what we work out, and sometimes the answer is that the move you were considering makes the gap worse.

Why this is the thing I care about

I watched the generation before us end up in exactly that position. They did everything right. Worked hard, paid off the flat, raised their children in it. On paper they are wealthy. In practice the money is locked inside the walls and inside CPF, and you cannot pay for groceries with a valuation.

There is no blame in that. Nobody taught them another way, and they sacrificed so that we could learn one. I learned it at home, watching my parents work their whole lives to give us more than they started with. That picture is what I am planning against for my own family, and it is where the word safely comes from.

My goal is to help 1,000 Singaporean families retire safely through property. Safely is the word that matters. It means your family is never one bad year from a forced sale.

My team's chart of how investment strategy shifts by age band, from 20-30 through to over 60
Where you sit on this chart changes the answer completely. A plan built at 35 and a plan built at 55 are not the same plan, and my team and I work to the same chart for every family.

The Family Property Plan

The map my own family uses.

This is the map my own family uses to get there. Three milestones, nine missions. I walk through every part of it in the video, so you can score your own situation as you watch.

The Family Property Plan wheel: three stages (Get Clear, Get Paid, Get Safe) leading to Plan, Profit and Peace, around the centre goal of retiring safely through property

If the score raised a question, that is the reason to talk.

Bring your rough numbers, and come together if you are deciding as a couple. We will look at where you actually stand, and what is worth checking next.

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The team behind the method

My experience is mine. The method is the team's.

Joseph with his JNA Real Estate teammates on stage at JNA Awards Night, Shenzhen 2026
JNA Awards Night, Shenzhen 2026. Me on the far right.

I work inside JNA Real Estate, the six-time champion team in PropNex, led by PropNex's overall champion producer. The structured process I use to understand your needs, check the numbers and compare directions is the team's, and it sits behind more than 3,500 homes the team has transacted. Where a case would benefit from a second pair of eyes, I can bring in a senior colleague. That is arranged case by case. I remain your point of contact and I explain the reasoning behind every recommendation myself.

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